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THE PROBLEM

Dry shampoo works. Looking like you used it doesn't.

Aerosol clouds. A cast of white powder that shows up more on some roots than others. Dry shampoo solves a real problem — oil, flat roots, one more day between washes — but the experience hasn't caught up with the hair actually wearing it. We wanted the fix without the giveaway.

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ENTER PO-POW!

PO-POW! is a tinted, non-aerosol dry shampoo powder that absorbs excess oil and refreshes roots between washes — in a shade that actually matches your hair, not just your hope that no one notices. Press, blend, done.
BUILDING IN AMERICA

A brand being built in public.

Real stops, real shelves — building where our customers actually shop, starting in Florida.

Campus by campus.

Greek life partnerships, pop-ups, and a small team showing up in person.

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THREE SHADES. ONE SIMPLE IDEA.

Match your shade to your roots, not the other way around.

NOT SURE WHICH ONE'S YOU?

Take a minute and find your shade.

bad hair days happen. po-pow happens faster.