Illegally Blonde
Illegally Blonde
Tinted powder dry shampoo made for blonde and lighter root colours — blends into roots instead of sitting on top like a white cast.
Pick BlondeThree shades. One very easy decision. Match PO-POW to your roots and skip wash day without the white cast.
Every shade is the same tinted powder formula — just matched to a different root colour.
Illegally Blonde
Tinted powder dry shampoo made for blonde and lighter root colours — blends into roots instead of sitting on top like a white cast.
Pick Blonde
Rich Brown
Tinted powder dry shampoo made for brunette and brown root colours — tap it in at the part and blend, no obvious powder line.
Pick Brown
Sleek Black
Tinted powder dry shampoo made for black and very dark root colours — the shade dry shampoo without a white cast.
Pick Black
Match here ↓
PO-POW goes where the oil is — right at your roots. So choose the shade closest to the colour at your roots, not the colour at the ends of your hair. Balayage, highlights and grown-out colour all included.
What's closest to your root colour?
| Illegally Blonde | Rich Brown | Sleek Black | |
|---|---|---|---|
| Best matched to | Blonde / lighter roots | Brown / brunette roots | Black / very dark roots |
| Format | Tinted powder dry shampoo | Tinted powder dry shampoo | Tinted powder dry shampoo |
| Application | Roots | Roots | Roots |
| Finish | Blends into roots | Blends into roots | Blends into roots |
Before / application / blended shots for each shade, straight from real customers.
Match PO-POW to the colour at your roots — that's where you're applying it.
Focus on your root colour rather than your lengths or ends. If you have balayage, highlights or lighter ends, choose based on the colour where the product will actually be applied.
PO-POW comes in three tinted shades designed to blend more naturally with different hair colours than a traditional white dry shampoo powder. Choose the shade closest to your roots and blend thoroughly.
Yes — Sleek Black is the darkest PO-POW shade and is intended for black and very dark hair.
Yes. Match the shade to your roots rather than your lighter lengths.
Three shades. One less excuse to wash your hair.